Thursday 29 August 2013

google keyword tool

Keyword Planner has replaced Keyword Tool 

With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. We've also added several new features with Keyword Planner.

Note

The external Keyword Tool is also no longer available. If you want to get keyword ideas using Keyword Planner, make sure to sign in to your AdWords account. As you start to use Keyword Planner, you'll likely notice some differences between Keyword Planner and Keyword Tool. Read on to learn more about what has changed.

No match type data for search volume 

With Keyword Tool, we showed you broad match statistics by default with the ability to get data for other match types, like phrase and exact match. But with Keyword Planner, you'll get historical statistics only for exact match. To decide what match type to use, add the keyword idea to your plan and review the traffic estimates for each match type. This change will help you get an accurate estimate of how much traffic you can expect to get with different match types. There’s quite a bit of overlap between broad and phrase match keywords, and the search volume statistic in Keyword Tool didn't take that overlap into account. Traffic estimates like click and cost do take this overlap into account, so checking those can help you decide which match type to use.